CENTAR KAPTOL
To breathe new life into the spirit of old Zagreb, we partnered with a renowned Croatian creative agency to develop an innovative communication strategy.
INTRO: With its entry into the Supernova Hrvatska group, Centar Kaptol has become Zagreb’s first premium lifestyle & shopping destination. To breathe new life into the spirit of old Zagreb, we partnered with a renowned Croatian creative agency to develop an innovative communication strategy.
DIGITAL STRATEGY:
Our collaboration with Centar Kaptol includes a wide range of services, such as:
- Planning and supervising the development of the communication strategy
- Leading the new brand communication, from creative ideation to the development of concepts aligned with the client’s standards
- Designing creative campaigns for the client’s social media channels
- Organizing and managing the complete production of digital platform content
- Budgeting for campaigns
- Assembling a creative team and planning campaigns for the entire year
- Collaborating with well-known models and modeling agencies
WEBSITE ADMINISTRATION:
Managing Centar Kaptol’s website by populating it with both textual and visual content. We handle daily updates and additions related to tenants, including their promotions, offers, and special events happening in the centre.
SOCIAL MEDIA ADMINISTRATION:
Centar Kaptol has developed a distinct premium image, standing out from its competition. Beyond its exclusive selection of brands and restaurants, it offers unforgettable beauty salons, a luxury gym, gym equipment stores, and one of the most beautiful cinemas in Croatia. To maintain Centar Kaptol’s unique positioning among other shopping centres, we created a brand-new Instagram profile with a premium aesthetic and carefully curated format. Most of the HD content is custom-shot, ensuring that communication stays at the highest standard.
Centar Kaptol also has an official Facebook page, which was revamped after Supernova Hrvatska acquired the centre. Since then, the page has undergone a complete visual and content transformation. Our daily management has elevated the page to a visually pleasing and engaging space for every follower.
DESIGN:
The initial design and rebranding were handled by a renowned creative agency, while we provided design support, taking over and continuing the set standards. Today, this includes complete digital design for both social media and the website. Through this approach, Centar Kaptol maintains its recognizable new luxury look, with branding that stands out for its consistent use of signature colours and fonts.
PRODUCTION:
All digital campaigns for Centar Kaptol are executed through in-house production, ensuring full control over the strategy and presentation of each tenant in the centre. This process requires careful organization, communication, visualization, and collaboration with external agencies for filming and modelling.
Campaigns are budgeted, planned, and executed from concept to their appearance across all of the centre’s social media platforms. The creative concepts and original ideas come exclusively from our team, consistently delivering outstanding results.