EVENTS: otvorenje Buzin i Zadar
The organization of the major event for the reopening of the Supernova Zadar in November 2017
ZADAR – The organization of the major event for the reopening of the Supernova Zadar in November 2017, after a severe flood affected the entire city, especially Supernova Zadar. This involved two events: one for VIP guests and the other for the general public at the centre. The VIP event was a comprehensive project organized in collaboration with numerous external partners. This included managing the entire logistics of the arrival of guests from outside Croatia: data collection, communication with a five-star hotel, arranging accommodations for guests, organizing luxury shuttle transportation, and hosting a gala dinner at the centre and a well-known restaurant in Zadar.
The event for the general public was organized over three days with numerous activities for all generations, culminating in a large concert by Croatia’s most popular singer, Severina, followed by a spectacular fireworks display. The entire process was handled by the Graml agency.
PR: Over the years, our PR strategy has consistently delivered impactful communication, with a strong focus on promoting the Supernova Zadar and supporting key national campaigns. One of our standout efforts came in 2017 when Supernova Zadar faced significant material damage due to unprecedented weather conditions. In the wake of this crisis, we took swift action to manage communications, ensuring clarity and confidence across all channels.
Our crisis management plan included close coordination with local and national media outlets, from regional newspapers to national TV networks, as well as online platforms. We worked tirelessly behind the scenes, guiding every aspect of media coverage surrounding Supernova Zadar, keeping stakeholders informed, and maintaining a steady flow of accurate information.
In collaboration with emergency services and the Ministry of the Interior, we ensured all necessary parties were involved. We also organized a high-profile press conference to give the public a comprehensive understanding of the situation.
Thanks to the expertise of the Graml agency, this multifaceted approach not only protected the Supernova Zadar brand during a critical time but also strengthened its reputation for resilience and reliability.
MEDIA PLANNING AND RADIO CONTENT: As the largest Supernova centre in Croatia, Supernova Zadar has a strong presence across the majority of its local media, including leading radio stations and the most popular local online portals. To ensure that communication remains consistent, high-quality, and well-organized, we provide support in crafting media plans and setting priorities for communication and digital campaigns.
We emphasize strategic planning, determining the optimal timeframes for each campaign, how long they will run, and their visibility across online platforms. This entire process is closely coordinated with the client, involving full communication with all media contacts and collaborators.
In addition, we create dedicated landing pages for each campaign, optimizing the calls-to-action (CTAs) to drive the best possible results and meet set KPIs. As part of our agency’s services, we also write radio scripts for major campaigns and events at the centre. In collaboration with a radio production team, we prepare content that is professionally recorded and broadcast across the airwaves.