SERVIER CRO, SLO
For the leading independent French pharmaceutical company Servier Pharma, we created educational and engaging Facebook pages aimed at raising awareness
For the leading independent French pharmaceutical company Servier Pharma, which operates in 148 countries and brings together top scientists discovering future medicines, we created educational and engaging Facebook pages aimed at raising awareness about leg health and heart health for both the Croatian and Slovenian markets.
Healthy Legs/Healthy Life Clinic/Caring for Our Heart
Through creative awareness campaigns that are not product-driven, we attracted over 50,000 fans, successfully engaging them in ongoing communication. We built a strong and vibrant Facebook community by consistently sharing high-quality content, and informative posts accompanied by relevant visuals and executing well-planned advertising campaigns. Alongside daily community management tasks like answering inquiries, we also developed creative campaigns with multi-million reach.
We monitor our followers’ habits and behaviour, predicting trends and actions through detailed statistical reports that we generate monthly for the client.
With thorough audience analysis and precise targeting, we crafted top-tier website click campaigns that boosted page traffic and attracted potential customers. Creative content, such as collaborations with healthcare experts, resulted in highly viewed video materials that increased health awareness. Our page-like campaigns, designed to attract fans genuinely interested in what the page offers, have been key to our success, showcasing our creativity and ability to deliver outstanding results.
Cedralex
The story began in 2017 with a well-executed teaser campaign on Facebook, perfectly targeted Google Ads on major portals and collaborations with top Croatian influencers. It continued through creative digital campaigns that helped build momentum for the brand.
By creating a Facebook page, we established an ideal platform for sharing creative content, featuring engaging visuals, and directly communicating with fans. With over ten well-planned campaigns highlighting the benefits of Cedralex, and more than 200 promoted posts, we attracted over 11,500 followers. We often treat our audience to expertly crafted giveaway contests, keeping engagement high. Monthly detailed statistical reports allow us to track trends and changes, such as content reach, visitor demographics, and follower growth.
Through analytical targeting and a personalized approach, we consistently achieve impressive results in advertising on Facebook and Instagram. Our successful ads and innovative ideas draw in the target audience, while carefully planned website click campaigns drive traffic to the existing website and webshop, ensuring seamless customer journeys and increasing conversions.