supernova shopping centres

Supernova Hrvatska, the largest chain of shopping centres in Croatia, has been our client since day one. Together, we’ve developed a creative, functional, modern, and successful digital communication strategy for all 16 shopping centres. Every day, we engage a large online community, keeping them informed about the latest news and continuously building a brand image that draws a high volume of visitors, contributing to a positive shopping experience.

DIGITAL MARKETING STRATEGY:
From the very beginning, we have crafted the digital image for each Supernova shopping centre through a comprehensive presence on digital platforms. Our services include:

  • Brand promotion across social media platforms like Facebook, Instagram, TikTok, YouTube, Google Business, and Google Ads
  • Numerous email campaigns
  • Creating websites from design and CMS to complete content development for all shopping centres
  • Designing landing pages and managing key campaigns throughout the year
  • Allocating budgets on a monthly and annual basis
  • Developing a variety of creative campaigns, including giveaways, contests, creative concepts, and solutions
  • Tracking both local and global trends and incorporating these ideas into brand strategy
  • Monitoring and analyzing results achieved through year-round campaign planning and execution
  • Structuring influencer partnerships that align with the brand’s image, collaborating with over 200 influencers
  • SEO optimization for all website content across shopping centres
  • Using a range of tools to improve content quality across all channels
  • Media planning and marketing strategy development for the largest Supernova centres in Croatia
  • Pioneering new social media communication trends in Croatia within the retail and shopping sectors

WEBSITE DEVELOPMENT:

Our agency was behind the creation of the first websites for the Supernova group. We led the entire process, from proposing a comprehensive strategy, structure, and content for the website. After launching the fully redesigned site in 2011, we have successfully managed all the website content ever since. In recent years, the websites have undergone modernization and upgrades, with fully SEO-optimized content. These new strategies have significantly increased traffic to the websites of all Supernova shopping centres. The sites are active, dynamic, and updated daily to provide visitors with the latest and most accurate information.

SOCIAL MEDIA ADMINISTRATION:
Thanks to our long-standing successful partnership with Supernova Hrvatska, the brand has become a benchmark for effective social media communication with its target audience. In addition to Instagram, TikTok, and Facebook profiles for individual centres, Supernova is now a well-established brand on social platforms. With consistently growing numbers, our client ranks among the top three most-followed profiles in the shopping centre category in Croatia.

Beyond designing all campaigns, managing influencer collaborations, and overseeing entire budgets, we also produce in-house content that consistently achieves outstanding results. Supernova Hrvatska’s TikTok profile leads the competition among shopping centres, generating millions of views and engagement, especially with younger audiences. Social media promotion has significantly boosted sales of Supernova gift cards, driven by impactful campaigns on Facebook, Instagram, and Google ads.